Valeria Villena, Growth Marketing Consultant. Grow Beyond Clicks.
Helping brands grow through customer acquisition strategy, performance marketing, analytics, and optimization.
- Growth Strategy
- Paid Search
- Paid Social
- Analytics & Attribution
- Conversion Optimization
- Search & Organic Growth
- Lifecycle Marketing
Experience spanning consumer brands, ecommerce, healthcare, subscription businesses, and growth-stage companies.
A senior operator across every growth lever.
Capabilities organized the way modern growth operates: strategy, acquisition, measurement, conversion, and retention.
Growth Strategy
- Customer acquisition strategy
- Full-funnel growth planning
- Budget allocation and forecasting
- Digital Marketing audits
Paid Media
- Google Ads
- Meta Ads
- LinkedIn Ads
- Campaign architecture and media planning
- Budget optimization
- Audience strategy
Measurement
- GA4 architecture
- Dashboard development
- Performance reporting
- Tracking strategy
Conversion Optimization
- Landing page strategy
- Funnel optimization
- Experimentation roadmap
- User journey analysis
- Conversion testing
Search & Organic Growth
- Technical SEO
- Content strategy
- Search intent analysis
- AI search visibility
- Brand authority development
Lifecycle Marketing
- Email strategy
- Automation
- Retention programs
- Segmentation
- Personalization
- Customer lifecycle design
Selected Outcomes
Representative engagements. Anonymized for confidentiality.
- CHALLENGE
- Paid acquisition programs generated engagement but struggled to efficiently convert demand into customers.
- INTERVENTION
- Restructured campaign objectives, audience segmentation, creative testing cadence, and promotional strategy across Google and Meta.
- Outcome
- Improved acquisition efficiency alongside meaningful gains in qualified traffic, reach, and conversion volume.
- +480% paid traffic, +90% CTR
- CHALLENGE
- Customer acquisition costs increased while attribution confidence declined.
- INTERVENTION
- Improved conversion tracking, reporting structure, and measurement framework to support more informed budget allocation.
- Outcome
- Reduced measurement blind spots and improved confidence in marketing decision making across acquisition channels.
- Restored attribution confidence
- CHALLENGE
- The business wanted to efficiently grow first-party audience ownership and email acquisition.
- INTERVENTION
- Paid acquisition strategy combining paid social, creative testing, audience segmentation, and conversion optimization.
- Outcome
- Large-scale audience growth at efficient acquisition costs (12,400+ new email subscribers, 2.12% CTR, $0.79 CPC).
- $1.23 CPA, 12,500+ entries
- CHALLENGE
- Growth relied heavily on branded demand while non-brand acquisition opportunities remained underdeveloped.
- INTERVENTION
- Expanded search strategy, restructured campaigns, and improved reporting visibility across business segments.
- Outcome
- Improved visibility beyond branded demand and expanded the non-brand acquisition base.
- +216% paid search clicks, +152% brand visibility
Valeria Villena
Growth Strategy & Performance Marketing Consultant
Helping companies acquire customers more efficiently through better strategy, stronger measurement, and smarter execution.
Valeria works at the intersection of customer acquisition, analytics, search, and conversion optimization, helping organizations make better decisions about where and how to invest their marketing budgets. Her experience spans healthcare, consumer products, hospitality, higher education, food and beverage, and ecommerce.
Let’s talk growth.
Whether you’re looking for strategic guidance, fractional leadership, or project support, I’d love to learn more about your goals and challenges.